PIRELLI 2024 “TIMELESS” CALENDAR

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A PERSONAL TRIP FROM GHANA TO HOLLYWOOD FOR THE 2024 PIRELLI CALENDAR .

The 50th Pirelli Calendar features an eclectic array of stars, chosen for their personal impact and connection to the artist, Prince Gyasi  :

 “WE ARE NOT BORN TIMELESS, WE BECOME IT. MY SUBJECTS ARE LIKE SUPERHEROES”

Prince Gyasi’s 2024 Pirelli Calendar,  presented in  London  today, is titled “Timeless” and celebrates people who he believes have left their mark on their time and are destined to inspire future generations. “We are not born ‘timeless’, but we become so,” declares the Ghanaian artist, explaining that his subjects, photographed in the vivid colors and sharp contrasts that have made him famous, are for him  “like super- hero, but at the same time accessible”.

Prince Gyasi is the last of 39 artists to have created a Pirelli Calendar and his work constitutes the 50th edition of the Calendar’s 60-year history, from 1964 to 2024, taking into account the years in which it was not published.

The Pirelli Calendar according to Prince Gyasi

When  Prince Gyasi  was approached for the  2024 Pirelli Calendar,  he began by thinking about who he wanted to feature in it and what they meant to him, drawing on his own sense of West African community . As one of the youngest artists ever asked to take on the role of Cal, he had to go back to his childhood and think about the people who inspired him over his 28 years of existence.

It’s a story about what, in the artist’s eyes, makes people “timeless,” and Gyasi believes it’s all about perseverance and integrity. About model  Naomi Campbell , who appears in the Calendar under the title  “Time Stopper” , he says:

“When you look at people like Naomi, she’s not from my generation, but she’s still an icon in my generation. This is only possible if you are committed to your work and your beliefs”.

For the Calendar, the Ghanaian artist transposed these ideas into a manifesto dedicated to  “those who want to be timeless”.  Its goal is to encourage people, especially young people, to learn, create and inspire themselves. “I hope to make them understand that they can do anything they want if they put their mind to it and if they are consistent enough ,” he explains.

The casting 

“All the people photographed were able to recognize their abilities and assert themselves. They found their power and changed their destiny. This is what it means to be timeless. People who pose challenges, who don’t go along with what society thinks, who aren’t influenced by age, fame or money, and who develop their own talent in an authentic way. They do things that seem extraordinary to many, but which are normal for them, and which can change their destiny. Even without being in the spotlight they can make a difference in their field or do something different and, in turn, inspire other people.” 

The Calendar features  His Majesty Otumfuo Osei Tutu II ,  King of the historic Asante Empire of West Africa , and his royal delegation, photographed at Manhyia Palace under the title “Royalty”. American actress  Angela Bassett  represents “Altruist”; author  Margot Lee Shetterly  and poet  Amanda Gorman  are “The Imprint”; and contemporary Ghanaian artist  Amoako Boafo  is “The Chosen One”. 

Gyasi  dedicated a month to himself under the title “Details”. The image chosen for the cover – and one of the months – is that of the young “studious” Gyasi, represented by child model  Abul Faid Yussif. 

Against a bright turquoise background,  Yussif  is photographed playing with miniature versions of some of the objects that appear in the pages of the Calendar: a key held by Bassett; pieces of a clock from Campbell’s set; pink ladders climbed by  Gorman  ; a blue suitcase carried by “the man of honor”, ​​the actor, director, DJ and producer  Idris Elba . 

International celebrity and actress  Tiwa Savage  is “Resilience”; screenwriter, director and producer  Jeymes Samuel  is “Visionary”; the entrepreneur and former footballer  Marcel Desailly  is “Concentration”; and singer, artist and actress  Teyana Taylor  is “Avenir”. 

The shoot 

Gyasi  carefully plans each of his shots, composing images that are more painting than photography. He chooses each person carefully, develops the idea for his scenography and draws it, before the renderings are created and the set is built. For the Calendar filming, the process involved creating various elements, ranging from a molten clock to a giant red heart.

“I know how I’m going to put the talent into my canvas,” he explains. “Everything is done in advance. You always have to think of a plan B, but I don’t like doing things in the moment because it can seem a bit messy.” Gyasi

“Timeless” – The site: www.pirellicalendar.com 

Photo credits:  © Prince Gyasi – PIRELLI 2024

Selection by: Alexandre Joulia-Helou, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

AMILCAR MAGAZINE to discover on Linktr.ee:    https://linktr.ee/amilcarmagazine

Publishers: 

  • Rachel Joulia-Helou, editor-in-chief of AMILCAR MAGAZINE GROUP.
  • Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

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