Jaguar has unveiled the Type 01, the most technologically advanced and most powerful Jaguar in the brand’s history.

The Type 01 is the first model in a new generation of Jaguars. Its name references both Jaguar’s legendary heritage and its all-electric future: “Type” pays homage to its illustrious predecessors, “0” stands for zero tailpipe emissions, and “1” marks the first in a new generation.

Exuberant design, cutting-edge technology, and instinctive handling come together to create the most powerful, most aerodynamic, and most technologically advanced Jaguar ever.

A luxury four-door GT that’s instantly recognizable. The launch of the Type 01 sparked a celebration of contemporary culture throughout New York.

This world premiere was marked by a large-scale digital billboard campaign in Times Square, DUMBO, and the Lower East Side, as well as a spectacular unveiling of the Type 01 at an exclusive event at STORIED in West Chelsea.

The Type 01 is defined by its bold proportions, featuring a low roofline, a long hood, a flowing silhouette, and a dramatic presence. Born from a single stroke on a blank page, it is the most aerodynamic and powerful Jaguar road car ever designed.

A bold and unique design that defies convention, while staying true to the legacy of Jaguar’s great cars of the past, such as the E-Type and the XJS.

Beneath the Type 01’s clean lines lies a bespoke Jaguar electrical architecture, delivering up to 1,030 ch, with power always on tap, for a driving experience that is unmistakably Jaguar.

Powered by an 850-volt electrical architecture, the Type 01 offers a range of up to 720 km (WLTP) and can regain up to 320 km of range in just 13 minutes using 350 kW DC fast charging.

The Type 01 sets a new benchmark for Jaguar in terms of power, aerodynamics, and technological innovation.

“From its striking design to its captivating driving experience, the Type 01 embodies the Jaguar spirit in a luxury GT designed for a new era. “The Type 01 embodies the British brand’s core values—a creation that makes no compromises between design and engineering in our quest to craft true objects of desire, just as the E-Type and the XJS did in their day.” Rawdon Glover, Managing Director, Jaguar.

At the Type 01’s world premiere at STORIED in New York, Jaguar announced renowned actress Florence Pugh as the brand’s very first ambassador for this new era. She embodies the originality, boldness, and creative spirit that define Jaguar.

Florence Pugh joined the Maison’s guests and friends to celebrate the global launch of the Type 01 at an event dedicated to creativity and artistic expression.

British singer-songwriter Sienna Spiro, named Best New Artist at the 2026 MTV Video Music Awards, gave an intimate performance.

Renowned chef Roze Traoré has created an exclusive culinary journey inspired by Jaguar’s bold creative vision.

New York provided the brand with an international stage to celebrate British originality and innovation—a city where art, fashion, film, music, and design come together to make it one of the hubs of creativity and reinvention.

A new chapter begins for the brand with the Type 01 : Jaguar marks its grand return.

Orders are scheduled to open in early 2027, with the first customer deliveries expected in the second half of the year. Prices will start at around 140,000 GBP.

Website :

https://www.jaguar.com/en-gb/index.html

Photo & vidéo credits : © JAGUAR LAND ROVER LIMITED 2026

Selection : Alexandre Joulia, deputy editor and photographer AMILCAR MAGAZINE GROUP & THE RIGHT NUMBER MAGAZINE.

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